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We were brought in to think of a new look and feel for Heineken’s Beer & Cider Market.
Here we show our thought process for this visual concept:

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Agency: CloudFactory

 
Our rough sketches that where pitched.

Our rough sketches that where pitched.

Moodboard to show references and building style.

Moodboard to show references and building style.

 
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Examples of work clothing.

 
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A lot of details ended up being ‘see-through’ also here in the design for a beer menu.

 
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Wooden cutout signs showing the different brands in a cohesive style.

 
Showing the modular setup possibilities.

Showing the modular setup possibilities.

Illustrated by Bart Bus.

Illustrated by Bart Bus.

Key visuals of the final concept illustrated by Bart Bus.

Key visuals of the final concept illustrated by Bart Bus.

A night version showing the light plan. Illustrated by Bart Bus.

A night version showing the light plan. Illustrated by Bart Bus.

 

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